Cultural Investments

 

 

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Cultural Investment Funding Programs

Through service contracts with local nonprofit arts organizations, the Arts Commission supplies a variety of cultural activities that generate significant impact for the community.  Every dollar provided by the City is matched by the organizations, generating a total annual investment of over $1.5 million in cultural infrastructure. The services supported range from hands-on educational programs for underserved communities, to high-profile arts events by established cultural institutions, to exciting new cultural activities. All investments support our long-term policy planks: Youth Arts, Creative Spaces, Economic Growth and Engagement.

Potential applicants are encouraged to review our General Eligibility guidelines, but should note that some categories have additional requirements.

 

Technical Assistance Workshops

Shortly after the release of each RFP, there will be a Technical Assistance Workshop, which will give more insight into the application. All applicants are strongly encouraged to attend these workshops. All workshops to be held at 9:00am in the Nambe Room (unless otherwise specified) of the Santa Fe Convention Center at 201 W. Marcy Street. Look for 2019 dates in January.

 

 APPLICATIONS:

 

Lodgers’ Tax for the Arts Funding

Funding for this program is authorized by the City of Santa Fe Ordinance No. 1987-45, which earmarks Lodgers’ Tax for the Arts the “promotion and advertising of nonprofit attractions and nonprofit performing arts in Santa Fe.”  NMSA “Lodgers’ Tax Act” (3-38-21) authorizes a municipality to use tax proceeds to defray costs of advertising, publicizing, and promoting tourism attractions within the area.  Therefore, eligible organizations must play a role in promoting tourism and apply the funding received primarily towards the project’s promotional, advertising and marketing costs. 

 

Categories

Please note that dates for RFP issuance and deadlines are subject to change.

TARGET IMPACT SUPPORT (Formerly Category A): Small, accessible amounts designed to jumpstart marketing/promotional efforts for finite projects while also providing organizations with a City-investment to leverage additional, private support. Requests up to $10,000; multiple deadlines; single fiscal year contract; expedient application/review process. Eligibility: Annual operating budget of less than $200,000. Next call for this category is scheduled to go out on or about May 7, 2019, with submission deadline anticipated to be June 7, 2019. 

REGIONAL ARTS MARKETING (Formerly Category B): Supplementary funds for marketing/promotion of seasonal or year-round programming, this program’s simpler application process is ideal for organizations with limited full-time staff. Request up to $35,000; annual deadline; one contract year; simplified application/review process. Eligibility: Annual operating budget between $150,000 and $500,000. Next call for this category is scheduled to go out on or about January 22, 2019, with submission deadline anticipated to be February 22, 2019. 

NATIONAL ARTS MARKETING (Formerly Category C): Meaningful contract amounts for organizations that provide marketing/promotional services for larger-scale cultural events along with educational, outreach and economic benefit to the community. Contracts are multiyear with audit and site visit requirements. Requests up $75,000 per year; biannual deadline; one year contract, renewable for second year; full application/review process. Eligibility: Annual operating budget between $250,000 and $1,500,000. Deadline has passed for this category. Look for next funding opportunity in early 2020.

GLOBAL ARTS MARKETING (Formerly Category D): Larger contract amounts for providing marketing/promotional services for major cultural events and year-round institutional programs. Organizations also provide programs and services that support the Commission’s work in the areas of youth arts, economic growth, creative spaces and engagement. Marketing efforts reaching a national and international audience. Contracts are multiyear with audit and site visit requirements. Requests up $100,000 per year; biannual deadline; one year contract, renewable for second year; full application/review process. Eligibility: Annual operating budget above $600,000; project budget of $350,000+; minimum of 2 FTEs. Deadline has passed for this category. Look for next funding opportunity in early 2020

COMMUNITY ARTS DEVELOPMENT: The Community Arts Development program funds community-based organizations and projects of high artistic quality that provide arts services to the local community, with an emphasis on projects that bring the community together to celebrate the diversity of artistic heritage.  Education through the arts projects in schools and other settings are eligible to apply.  Applications are limited to requests of $6,000 or less. Next call for this category is scheduled to go out on or about May 7, 2019, with submission deadline anticipated to be June 7, 2019. 

COLLABORATIVE ARTS MARKETING:  The Collaborative Arts Marketing Program is designed to develop citywide, multi-partner arts events for the purposes advertising, publicizing, and promoting tourist-related attractions, facilities and events, specifically as they relate to nonprofit art activities and nonprofit performing arts in Santa Fe. For the purpose of this program, collaborative arts marketing is defined as a complementing effort between two or more nonprofit arts organizations that is based on a common theme, art form, season/time of event, audience/desired audience, and/or geography. The marketing effort must be designed to attract audiences to visit multiple partner events, venues, attractions, etc. through a single cohesive brand. The collaborative effort should provide value to other business sectors such as galleries, hotels and restaurants through affiliated partnership opportunities. Next call for this category is scheduled to go out on or about April 16, 2019, with submission deadline anticipated to be May 22, 2019. 

 

 

 

 

 

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