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Social Media Policy

Purpose

The City of Santa Fe wants to use social media to speak with a consistent voice that is representative of the City and puts our efforts and events in the best light possible. This Social Media Policy establishes guidelines for use of Social Media by the City as means of conveying information about the City and its events and activities to its residents.

Social media like Facebook and Twitter have become some of our most powerful tools in communicating with constituents, and with each other. It’s important that we understand and abide by these guidelines.

  1. Official City of Santa Fe social media sites including the City Facebook page, Mayor Webber Facebook page and Mayor Webber Twitter account are managed by city staff, primarily the Communications Director.
  2. A limited number of City employees will have access to social media pages in order to ensure that messages are appropriate and to create a consistent voice when communicating with residents and coworkers.
  3. All City Social Media sites shall adhere to applicable federal, state and local laws, regulations and policies.
  4. Any content maintained in Social Media format that is related to City business, including a list of subscribers, posted communication, and communication submitted for posting, may be a public record subject to public disclosure. For Public Records Act requests, please contact the City Clerk’s office directly.
  5. Comments on topics or issues not within the jurisdictional purview of the City of Santa Fe may be removed.
  6. Employees representing the City government via City Social Media sites must conduct themselves at all times as a representative of the City and in accordance with all City policies.
  7. Several departments have their own pages. These include Parks and Rec, Arts and Culture, Police, Fire and Tourism. These are pages that meet certain criteria: They create at least 3 posts a week, and they maintain a reach of 1,000+. In most cases we found that having individual sites for smaller entities, like boards and committees, dilutes the message and diminishes the impact. There are advantages to being on the City or Mayor’s pages including consistency, credibility and a built-in audience that includes the media.
  8. Department-designated Social Media Administrators will monitor content on City Social Media sites to ensure adherence to both the City’s Social Media Policy and the interest and goals of the City of Santa Fe.
  9. The City reserves the right to restrict or remove any content that is deemed in violation of this Social Media Policy or any applicable law. Any content removed based on these guidelines must be retained by the department-designated Social Media Administrator(s) for a reasonable period of time, including the time, date and identity of the poster, when available.
  10. These City guidelines must be displayed to users or made available by hyperlink.
  11. The City of Santa Fe’s website at https://www.santafenm.gov/ will remain the City’s primary and predominant Internet presence.
  12. This Social Media Policy may be revised at any time.

 

Comment Policy

As a public entity the City must abide by certain standards to serve all its constituents in a civil and unbiased manner.

Comments or content containing any of the following inappropriate forms of content shall not be permitted and are subject to removal and/or restriction by the City:

  • Comments not related to the business of the City (or specific Department if Department-specific Site), or not relevant to the original topic;
  • Violent, profane, obscene or pornographic content and/or language;
  • Content that promotes, fosters or perpetuates discrimination on the basis of race, creed, color, age, religion, sexual orientation, gender, or national origin;
  • Content that threatens or defames any person or organization;
  • Content that is hateful or incites violence;
  • Solicitation of commerce, including but not limited to, advertising of any non-government related event, or business or product for sale;
  • Conduct in violation of any federal, state or local law;
  • Encouragement of any illegal activity;
  • Information that may tend to compromise the safety or security of the public or public systems
  • Content that violates a legal ownership interest, such as a copyright, of any party
  1. A comment posted by a member of the public on any City of Santa Fe Social Media site is the opinion of the commentator or poster only, and publication of a comment does not imply endorsement of, or agreement by, the City, nor do such comments necessarily reflect the opinions or policies of the City of South San Francisco.
  2. The City reserves the right to deny access to City of Santa Fe Social Media sites for any individual, who violates the City’s Social Media Policy, at any time and without prior notice.
  3. Departments shall monitor their Social Media Sites for comments requesting responses from the City and for comments in violation of this policy.
  4. When a City employee responds to a comment, in his/her capacity as a City of Santa Fe employee, the employee’s name and title should be made available, and the employee shall not share personal information about himself or herself, or other City employees.
  5. All comments posted to any City of Santa Fe Facebook sites are bound by Facebook’s Statement of Rights and Responsibilities, located at http://www.facebook.com/terms.php, and the City reserves the right to report any violation of Facebook’s Statement of Rights and Responsibilities to Facebook with the intent of Facebook taking appropriate and reasonable responsive action.
  6. All comments posted to any City of Santa Fe Twitter sites are bound by Twitter's Terms of Service, located at https://twitter.com/tos, and the City reserves the right to report any violation of Twitter's Terms of Service to Facebook with the intent of Twitter taking appropriate and reasonable responsive action.

Reporting/Removal of Unauthorized Comments

The City requires that Department-designated Social Media Administrators immediately notify the City Manager’s Office if there is any posted material that may be inappropriate, that violates this Policy, or any City policy, is illegal, or that potentially infringes the copyrights or other rights of any persons. The City Manager’s Office will investigate and respond to all reports of potential violations of this Policy.

Any content removed based on these guidelines must be retained by the sponsoring Department for a reasonable period of time, including the time, date and identity of the poster, when available. Upon removal of content, the Social Media Administrator shall notify the commenter that their response has been deemed inappropriate and removed due to inconsistency with the City’s content requirements.

The City reserves the right, at any time and without prior notice, to deny access to the Social Media site to any individual who violates this Policy.

Terms of Service

Each type of Social Media maintains a “Terms of Use” agreement. All comments posted to any City Social Media Site are bound by these Terms of Use and the City reserves the right to report any user violation.

 

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