News & Announcements
“Yo Prometo”, a PSA starring local comedian and musician Carlos Medina, is part of a new campaign launched by the City of Santa Fe to reach the Spanish speaking community with targeted messaging around COVID safe practices. The video, which will be released on Friday, September 4, 2020 is directed and produced by Kaela Waldstein of Mountain Mover Media, is based on the “Santa Fe Promise” campaign. Its spirited Mariachi score was created by Carlos Medina and local composer Jason Goodyear, the lyrics promote mask-wearing, social distancing, handwashing and sanitizing.
In the video, Carlos and three of his signature comedic characters (El Cantador, Gavriel de la Plaga, and Tia Lola, all played by Carlos himself) are shown leaving their homes and visiting iconic businesses in Santa Fe while observing COVID safe practices. They eventually convene at the Southside’s Las Acequias park for a performance by El Cantador. The Candyman, Chicago Dog, and the Feed Bin were also chosen to be featured in the video.
“It’s a great cause,” says Medina. “Ultimately, this video will save lives. Most media have a preconceived idea of what the Latin community is, that it’s homogenized. But for us, this was not just about reaching a demographic - it’s ‘my people’ we’re speaking to. We found a way to reach those not normally reached.”
Kaela Waldstein says, “While COVID-19 is no laughing matter, I felt that in order for this video to connect with people, humor, upliftment and story should be key components. It’s something people can tap their feet to, giggle at, and even be entertained by. I’m grateful to Pauline Kamiyama, the Director of the Santa Fe Arts & Culture Department for the creative freedom she granted when she gave the go-ahead on this project.”
Erminia M. Tapia ([bot protected email address]
Arts & Culture Department