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November 13, 2019
City Environmental Services Open House and Demonstration Thurs. Nov. 14

Environmental Services Using Smart Collections Technology To Map Santa Fe’s Collections And Recycling Routes

Real Time Data On Locations And Activity For 60-Truck Fleet, Improved Customer Service

To celebrate America Recycles Day, November 15, the Environmental Services Division (ESD) is focusing attention on its’ newly installed collection technology, RUBICONSmartCity™, and how it can improve recycling collections, as well as all services that ESD provides. The Environmental Services Division is hosting an open house for the press to see the technology in action on November 14 at 10:00 am.  We will demonstrate the in-office dashboard, and also show how drivers use it in the field. 

The RUBICONSmartCity™ platform includes a mobile app, a plug-in device, and a web-based portal. The technology allows the City of Santa Fe’s Environmental Services Division to track key metrics including service confirmations, missed pickups and issues at the curb, as well as vehicle usage and maintenance information, leading to more efficient operations, and ultimately, improved service for its customers and citizens. Rubicon’s technology is now installed across the City’s entire waste and recycling fleet, numbering more than 60 vehicles covering more than 30 different routes. 

WHAT: Environmental Services Open House and Demonstration RUBICONSmartCity™ platform

WHEN: Thursday, November 14, 10:00 a.m.

WHERE: 1142 Siler Road, Bldg. A

WHO: Shirlene Sitton, Environmental Services Director, drivers and dispatchers demonstrating app

WHY: Improved collections and customer service, transparency and accountability in operations

The City of Santa Fe piloted the RUBICONSmartCity™ platform for six months in 2018, while the technology was still largely being developed.  As a test site, the City was able to work with Rubicon to incorporate elements specific to our operations.  After an RFP process, the City chose to move the program forward by awarding a four-year contract to Rubicon Global. 

The Rubicon app helps residential collection drivers to record collection exceptions in real time, and that information is conveyed to supervisors and customer service personnel in the office via a web-based portal.  For instance, if a residential recycling cart has tree limbs, or construction materials sticking out, the driver can quickly snap a picture that is automatically time-stamped and GPS-located.  This location address is connected to the appropriate account on the pre-loaded route.  Our Customer Service team can inform the customer of the reason for non-collection, and even email them the picture.  This will be a great tool in helping to ensure our recycling materials are clean, which is important to being able to market them.

Santa Fe recently passed the Sustainable Santa Fe 25-Year Plan, which reflects the City’s commitment to carbon neutrality by 2040.  The Plan provides a roadmap to Santa Fe for a sustainable future, with waste reduction and recycling as one of the key elements.

“The City of Santa Fe is committed to sustainability and combining that commitment with ways to maximize the value of our services to our citizens,” said Shirlene Sitton, Environmental Services Director for the City of Santa Fe. “Based on our experience with the RUBICONSmartCity platform, we know that the data and insights we collect will help our department maximize our services to the businesses and citizens of our city.” 

“The RUBICONSmartCity platform helps cities of all sizes leverage data to make smarter decisions about recycling, waste, and city operations, leading to improvements in sustainability and quality of life that map to an overall mission to end waste,” said Michael Allegretti, Chief Strategy Officer, Rubicon Global. “The City of Santa Fe is committed to a sustainable future. Piloting RUBICONSmartCity, the City of Santa Fe was able to view and analyze data that helped the City improve customer service and help shape future policy decisions. We look forward to a fantastic partnership in the coming years that builds on that success.” 


Lilia Chacon

Communications Director

City of Santa Fe

200 Lincoln Ave.

Santa Fe, NM 87501

O: 505-955-6045

C: 505-670-0719

E: [bot protected email address]





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