Midtown Campus Project

Guia para Planear - El Antiguo Colegio de Santa Fe


Final Report and Guidelines for Midtown Campus Project available below.

The Midtown Campus Project is the public engagement process representing the first stage of a three stage process to redevelop the property commonly referred to as Santa Fe University of Art and Design or the College of Santa Fe (“Property”).

The three stages are:

(a) Concept Stage which was the market research, idea generation and concept development work done during the Midtown Campus Project that culminates in strategic, planning guidelines for the next stage,

(b) Planning Stage which will culminate in an appropriately scaled land development plan and financial model that can be successfully executed, and

(c) Implementation Stage which will be the phased implementation of the development plan or modifications thereof. Both the Planning and Implementation phases will also involve public input.

The report below serves as a summary of the outreach and results conducted between January through May of 2018. The spectrum of research conducted covered a broad array of input from ideation, surveys, and evaluation. And, concluded in planning guidelines for the Midtown Property.


Press Conference announcing Midtown Campus Guidelines

Midtown Property Next Steps Planning Guidelines

Final Midtown Campus Report

 Guia para Planear - El Antiguo Colegio de Santa Fe



Thank you for collaborating with us on the Midtown Campus Project.

There were nearly 400 people at in-person forums, and over 500 participated online.

Five great design teams created conceptual visions for the SFUAD property. People came together to imagine the site and new opportunities for future generations of Santa Fe. If you would like to read descriptions of the visions or watch designers present please click on the links below.

Click here to read descriptions of the five conceptual visions.

Click here to review their visual presentations.

Click here to watch 10 minute presentions by each design team.


Thank you for participating in the Midtown Campus Project Survey

The results are in: we got 2,234 submissions!

Overall, ideas for expansion and improvement of the property’s existing uses ranked highest. While uses such as office space for businesses or centralizing city government were not a priority.

Several themes emerged as priorities including evolve the film and emerging media industry, higher education (4 year college and vocational education), community resources (21st Century library, Greer Garson performing arts theater, The Screen movie theater), and innovation and entrepreneurship supported by an advanced maker space and technology hub.

For survey results from English speakers, click here.

For survey results from Spanish speakers, click here. 

If people wanted to add to the survey, there was an open ended question.  Those results can be accessed by clicking link: Envision the Future of Midtown Campus Survey Suggestions & Comments

The Midtown Campus Project Overview

As the Santa Fe University of Art & Design (SFUAD) moves closer to a 2018 closing date, the City of Santa Fe has been preparing for a once-in-a-generation opportunity to repurpose a true gem, located in the geographic center of our community.  We can positively impact education, housing, economy, health care, entertainment, social equity, government services and the overall quality of life for our community while catalyzing the redevelopment of the St. Michael’s Midtown Local Innovation Corridor (LINC).

We are now reaching out to you, our incredible community, once more to help guide our efforts in creating a strategic vision for the future of this important property and our City.

We call this the Midtown Campus Project. 


The City of Santa Fe team of Councilor Mike Harris; Councilor Sig Lindell; Brian Snyder, City Manager; Kelley Brennan, City Attorney; Matt O'Reilly, Asset Manager; Adam Johnson, Finance Director; Matt Brown, Economic Development Director and project lead; and many other dedicated city staff and volunteers.

Quick Overview of Project Phases

Collection (1/22 to 2/26):  We want to get your ideas and priorities for the property as called for in the SFUAD Resolution (2017-78) passed in October.  We will use innovative collaboration activities and outreach via traditional surveys available online and in-person.  This work will result in guidelines for the next phase.

Visioning (2/22 to 4/9): Santa Fe Art Institute will lead the work to recruit and qualify five great design teams to create a visual and written representation based on guidelines developed in the Collection phase.   Midway during this phase, the teams may choose to share their work privately with small groups of residents to refine and adjust their concepts prior to their final submission.

Evaluation (4/10 to 4/23): Residents are invited to comment on, add improvements to, and vote for their favorite concepts, or parts thereof, from the Visioning phase.  This will be done in person at three locations in the center and Southside of the City, as well as online to help ensure the maximum amount of participation.  

For a full description of the Midtown Campus Project, click here.

 Research informing the Midtown Campus Survey

This survey is built from research conducted recently, from last fall through this past week, as well as research conducted over the last few years such as Culture Connects, RE:MIKE and NCS surveys.  We collected all of the top ideas and needs generated by residents to create a list of possible uses for the SFUAD property.

Culture Connects


Santa Fe Crossroads Report 2017

Bloomberg Mayors Challenge

NCS Reports User Guide

NCS Santa Fe Community Livability Report

NCS Presentation Santa Fe 2017

Bureau of Business And Economic Research Forecast

County Economic Projections 2013 - 2030

Santa Fe Advance from Santa Fe Community Foundation

Santa Fe Chamber of Commerce Member Survey 2016 

Aerial Photo of Property and Surrounding Area

Appraisal of Campus Property

Campus Plat and Buildings

Midtown Campus Project Description

Midtown LINC Overlay Summary

SFUAD Resolution 2017

Design Guidelines for Site at Santa Fe University of Art & Design Briefing [PDF]

The five conceptual descriptions for the Midtown Campus visions:

  1. Midtown Motion [PDF]
  2. Midtown Fusion [PDF]
  3. Midtown Ecodistrict [PDF]
  4. Watershed Description [PDF]
  5. Collaborate & Connect [PDF]





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