COVID-Safe Practices Public Service Ads
City of Santa Fe Launches “Los Maskareñas”,
A Short Video Series for COVID Safety Featuring Carlos Medina
“Los Maskareñas”, a PSA starring local entertainer Carlos Medina, is part of an effort by the City of Santa Fe to reach the Spanish speaking community with targeted messaging around COVID safe practices. A comedic four-part mini-series, “Los Maskareñas” depicts a day in the life of a Southside Santa Fe family as they navigate how to live safely in a COVID world.
The PSA series was directed, produced, shot and edited by Kaela Waldstein of Mountain Mover Media, and co-written by both Carlos and Kaela. The soundtracks and musical themes were composed by Carlos Medina, local New Mexico band Lone Piñon, and Jason Goodyear. Local photographer Tira Howard, animator Alec Brown, Joe Dean of Lumenscapes Illumination Media and Motorama, La Familia Medical Center, and Carlos Medina’s real-life girlfriend Christine Romero also contributed to the production.
In the video, Carlos plays the five main characters: “Franque,” a single father and COVID tester, his two children Emma and Leo, Tia Lola, and Franque’s brother Graviel. It touches on themes on virtual learning, COVID testing, shopping alone, and social distanced activities, all in a fun and light-hearted way. Kaela used camera and editing tricks to layer shots of each of the characters so they all appeared simultaneously in the same shots.
“Having just one actor and taking care of all the shooting and lighting myself kept it a COVID-safe production. We had to carefully watch the Governor’s shifting COVID recommendations and quickly adapt. For example, after one of Michelle Lujan Grisham’s COVID public updates, we decided to reshoot all the scenes in which the characters were at home maskless, and that’s when we decided on the name ‘Los Maskareñas.”
Carlos Medina says: "I was excited to do my part in helping my friends and neighbors stay COVID-safe. I appreciate the creative freedom we had to reach an important community in a unique way. It’s really about looking after and supporting one another. "
The City of Santa Fe will be releasing one episode every 1-2 weeks. The first episode, “¡Living La Vida Covid!” is now available to view on the City of Santa Fe Arts & Culture social media page, as well as at www.santafenm.gov and www.todosjuntosanta.org. A 30 second commercial featuring the “Los Maskareñas” characters and tailored COVID messaging is now airing on Telemundo.
Read the Santa Fe New Mexican's article on the series go HERE
Premiere of "Yo Prometo" PSA Video
"Yo Prometo" is Public Service Video featuring Carlos Medina, produced by Mountain Mover Media and the City of Santa Fe, Arts and Culture Department in response to COVID-19 based on the City’s “I Promise” campaign to encourage residents and visitors to use safety practices while out in the community or engaging with others.
We wanted to remind everyone to use CSP (COVID Safe Practices) while engaging with others. There are simple things you can do to prevent the spread and help us keep our community safe!
- Wear face coverings
- Practice social distancing
- Wash/sanitize your hands regularly
There are numerous people can thank who contributed to the development and production of this video, but we want to share a special thanks to Kaela and Carlos for their talent, enthusiasm and creativity on this project!
You can view the video on the website here or visit our Facebook page at https://www.facebook.com/SantaFeArtsCulture
We also encourage you to sign up for the Promise at www.santafenm.gov/promise
Also, if you aren’t already following us on social media, please do so to stay up to date on stories and features while you are social distancing.
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