Bids/RFPs

The Contractor shall provide the following services for the City:

 Advertise, publicize and promote Santa Fe as an arts center through presentation and production of the

project.

 Promote and advertise nonprofit attractions and nonprofit performing arts in Santa Fe through

presentation and production whether virtually and/or in-person

 Market and promote the project locally, regionally and nationally through media coverage and

placements that emphasize target markets and demonstrated evidence of attracting audiences. The region

of main focus includes New Mexico, Arizona, Texas and Colorado, as well as other Southwestern states

and nationally for a wider audience

 Promote and market the City by utilizing the City Arts and Culture Department’s logo and credit line on

all printed and online promotional material related to the project

 Encourage the cultural development of Santa Fe by maintaining high standards of artistic excellence as

demonstrated by an ongoing series of performances, exhibitions and/or services

 Demonstrate administrative competency through planning, quality programming and realistic budgeting

 Provide a final report to the City providing statistical and demographic information about audience

attendance and the results of the project through virtual and/or in-person platforms

 Provide a report to the City of the results of the marketing and promotion project