Traditional Marketing Impact

Bid Number: 21/18/P
Status: Closed
Close Date: 12/22/2020 5:00 PM
Project Manager:
Pauline Kamiyama
Proposal Submission Information:
See Bid/RFP documents for additional submission details.
City of Santa Fe Purchasing Office 200 Lincoln Ave., Room 122 Santa Fe, NM 87505

The Contractor shall provide the following services for the City:

Advertise, publicize and promote Santa Fe as an arts center through presentation and production of the


Promote and advertise nonprofit attractions and nonprofit performing arts in Santa Fe through

presentation and production whether virtually and/or in-person

Market and promote the project locally, regionally and nationally through media coverage and

placements that emphasize target markets and demonstrated evidence of attracting audiences. The region

of main focus includes New Mexico, Arizona, Texas and Colorado, as well as other Southwestern states

and nationally for a wider audience

Promote and market the City by utilizing the City Arts and Culture Department’s logo and credit line on

all printed and online promotional material related to the project

Encourage the cultural development of Santa Fe by maintaining high standards of artistic excellence as

demonstrated by an ongoing series of performances, exhibitions and/or services

Demonstrate administrative competency through planning, quality programming and realistic budgeting

Provide a final report to the City providing statistical and demographic information about audience

attendance and the results of the project through virtual and/or in-person platforms

Provide a report to the City of the results of the marketing and promotion project

Related Documents:
21/18/P [2.0 MB]
Addendum 1 [466.8 K]
addendum 2 [111.3 K]
addendum 3 [93.8 K]
addendum 4 [58.7 K]
pre-proposal [6.1 MB]

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