Bids/RFPs
Traditional Marketing Impact
See Bid/RFP documents for additional submission details.
The Contractor shall provide the following services for the City:
Advertise, publicize and promote Santa Fe as an arts center through presentation and production of the
project.
Promote and advertise nonprofit attractions and nonprofit performing arts in Santa Fe through
presentation and production whether virtually and/or in-person
Market and promote the project locally, regionally and nationally through media coverage and
placements that emphasize target markets and demonstrated evidence of attracting audiences. The region
of main focus includes New Mexico, Arizona, Texas and Colorado, as well as other Southwestern states
and nationally for a wider audience
Promote and market the City by utilizing the City Arts and Culture Department’s logo and credit line on
all printed and online promotional material related to the project
Encourage the cultural development of Santa Fe by maintaining high standards of artistic excellence as
demonstrated by an ongoing series of performances, exhibitions and/or services
Demonstrate administrative competency through planning, quality programming and realistic budgeting
Provide a final report to the City providing statistical and demographic information about audience
attendance and the results of the project through virtual and/or in-person platforms
Provide a report to the City of the results of the marketing and promotion project