Lodgers' Tax for the Arts: REGIONAL ARTS MARKETING
See Bid/RFP documents for additional submission details.
Funding for this program is authorized by the City of Santa Fe Ordinance No. 1987-45, which earmarks a portion of the Lodgers' Tax for the "promotion and advertising of nonprofit attractions and nonprofit performing arts in Santa Fe." NMSA "Lodgers' Tax Act" (3- 38-21) authorizes a municipality to use tax proceeds to defray costs of advertising, publicizing and promoting tourism attractions within the area. Therefore, eligible organizations must play a role in promoting tourism and apply the funding received primarily towards the project's promotional, advertising and marketing costs. All projects must take place between the effective dates of the contract (anticipated to be July 1, 2020) and June 30, 2022.