Regional Arts Marketing: Lodgers’ Tax for the Arts
See Bid/RFP documents for additional submission details.
The Contractor shall provide the following services for the City:
Advertise, publicize and promote Santa Fe as an arts center through presentation and production of the project described in Exhibit “A” attached hereto and incorporated by reference in response to RFP # .
Promote and advertise nonprofit attractions and nonprofit performing arts in Santa Fe through the presentation and production of the project.
Market and promote the project locally and regionally through media coverage and placements that emphasize target markets and demonstrate evidence of attracting audiences. The region of main focus includes NM, AZ, TX, and CO, as well as other southwestern states.
Promote and market the City by utilizing the City’s arts logo and credit line on all printed promotional material related to the project.
Encourage the cultural development of Santa Fe by maintaining high standards of artistic excellence as demonstrated by an ongoing series of performances, exhibitions and/or services.
Demonstrate administrative competency through planning, quality programming and realistic budgeting.
Provide a final report to the City providing statistical and demographic information about audience attendance and the results of the project.
Provide a report to the City of the results of the advertising project.