Collaborative Arts Marketing Program
See Bid/RFP documents for additional submission details.
The Collaborative Arts Events Marketing Program is designed to develop citywide, multi-partner arts events for the purposes advertising, publicizing, and promoting tourist-related attractions, facilities and events, specifically as they relate to nonprofit art activities and nonprofit performing arts in Santa Fe. For the purpose of this program, collaborative arts marketing is defined as a complementing effort between two or more nonprofit arts organizations that is based on a common theme, art form, season/time of event, audience/desired audience, and/or geography. The marketing effort must be designed to attract audiences to visit multiple partner events, venues, attractions, etc. through a single cohesive brand. The collaborative effort should provide value to other business sectors such as galleries, hotels and restaurants through affiliated partnership opportunities.
Contract amounts issued under this RFP will not exceed $30,000. Multiple contracts may be issued. It is anticipated that contracts will be effective October 2017. All services must be rendered by June 30, 2018.
SCOPE OF THE WORK
Selected collaborative, through the contracting entity, will provide the following:
- All services as described in the written proposal submitted in response to this RFP.
- Inclusion of City of Santa Fe Arts Commission logo on all advertising, promotion and publicity materials applicable to the project, including digital and online materials.
- Upon completion of these services, submit to the City a report of all activities undertaken including providing samples of marketing and promotional materials produced, number of impressions and value of promotion received, and an assessment of the successes, challenges and future opportunities related to the program.