Funding for this program is authorized by the City of Santa Fe Ordinance No. 1987-45, which earmarks 1% of the Lodgers’ Tax for the “promotion and advertising of nonprofit attractions and nonprofit performing arts in Santa Fe.”  NMSA “Lodgers’ Tax Act” (3-38-21) authorizes a municipality to use tax proceeds to defray costs of advertising, publicizing, and promoting tourism attractions within the area.  Therefore, eligible organizations must play a role in promoting tourism and apply the funding received primarily towards the project’s promotional, advertising and marketing costs. 

Community Arts Promotion solicits contractual services from significant nonprofit arts organizations that play a role in promoting tourism and demonstrate high artistic standards.  Funding contracts will be let to successful applicants for services to be provided during a single City of Santa Fe fiscal year (July 1 to June 30.)  Contracts are then renewable for a second consecutive City fiscal year, provided the recipient continues to meet all eligibility requirements and renewal criteria, and pending available funding.

Applications are limited to requests of $100,000 or less. Funding contracts will be let to successful applicants for services to be provided during one City fiscal year (July 1 through June 30). 

(This program is open only to applicants that have previously been funding through the Special & New Projects Program category for at least two years.)