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Southwest Area Planning Initiatives
Scope and Purpose

Southwest Area Initiatives Boundary map















To look at the Southwest area of Santa Fe through the lens of the health of the community.

Vision: A Vital, Safe and Healthy Community where People Live, Work, Learn, Shop and Recreate has . . .

  • Safe, Walkable Streets

  • Business Vitality

  • Education Opportunities for All Ages

  • Parks and Recreation

  • Healthy Food and Liquor Access Policies

  • Access to Healthcare

Resolution 2011-15 directs City staff to conduct a series of planning initiatives for the Southwest Area around Airport Road to assess how to achieve these goals.

Outreach
Effectively Engage the Community
  • Phase 1:  Met people in their homes, using the language they are most comfortable with, to initiate engagement
  • Phase 2:  Met in larger public meetings on specific topic areas
  • Phase 3:  Met again in larger meetings to provide the results and check-in that we got it right.
Phase 1: House Meetings
Outreach consultant, Miguel Acosta, held meetings with neighbors in the area and asked them:
  • What do you like best about your neighborhood?
  • What would you change in your neighborhood?
  • What is the biggest challenge for your neighborhood?
Phases 2 & 3: Community Meetings
The outreach consultant along with City staff and other topic experts from the community held two more rounds of meetings to facilitate discussions within the community on the topics identified. 

Meeting Outcomes

Policy Title Policy Description
Healthy Food  
Healthy Fast Food Incentive Program (including Mobile Food Vendors) This program would provide incentives in the form of development and building permit fee reductions or waivers or other incentives that are identified. A definition of healthy food would need to be adopted and enforced. There are additional potential incentives in terms of where mobile food vendors could "park" based on how healthy their food menu items are.
Bus Service to Grocery Stores This program would provide a shuttle from the Southwest area to grocery stores located out of the area to facilitate healthy grocery shopping. It is anticipated that this would begin as a van but could expand to a bus based on the use of the service. This service would likely be provided by Santa Fe Trails depending upon funding sources.
Healthy Grocery Items Incentives The stores in the area which have some types of food but not all could be given incentives to provide a greater range of foods. This could be done by economic development fund incentives through either grant, loans or a combination to expand offerings and purchase refrigerators or other needed equipment. Similarly, incentives could be given to entice a new full-service grocery store into the area that has the appropriate price point and offerings for the community.
Limit Sign Advertising of "Junk" Food To reduce the influence of sign advertising of junk food regulations would be put in place to limit the size and location of advertising of junk food. This could be done in concert with regulations limiting alcohol advertising.
Healthy Food in Schools Program (only healthy vending machines/lunch options) This program would need to be implemented by the school district, however, it could be done in partnership with the local jurisdictions and purchasing pools could be established to facilitate reduced costs of healthy food, dependability for food providers, and facilitate use of local food as possible.
Southside Senior Center with Healthy Menu There currently is no senior center in the Southside area. The public senior centers in the region are now run by Santa Fe County. There are no plans to have a senior center in the area so this would represent a change to the plans or would be done in a different format such as a nonprofit or other format. If a location were identified, we could explore provision of healthy food in partnership with the County Senior Services office.
More Community Gardens plus fruit trees in right-of-way planting strip Most of the community gardens are currently located in City parks, though a recent community garden was developed by the nonprofit, Earth Care, within the Southside area. Additional community gardens could be located in parks within the area by organizing people who would regularly maintain the grounds.
Help Advertise Southside Farmers Market The Santa Fe Farmers Market has had a Southside Farmers Market for several years. It is located in the Santa Fe Place parking lot at Rodeo Road & Zafarano Drive on Thursdays from 3 to 6:30 p.m. in the summer. However, not everyone is aware of this market. This policy would be to partner with the Santa Fe Farmers Marketing Association to better advertise this market and improve participation in it.
Coordinated Community Education Effort This policy is aimed at increasing the public awareness of nutrition and its link to health. The intention is to give people the tools to make better food choices. The intention would be to partner with governmental offices, nonprofits and institutions to develop a united outreach campaign to accomplish this goal.
Healthy Food Zones Around Schools This policy would limit the kinds of food that could be sold within a specific radius of schools to ensure as wide an offering of healthy choices as possible to youth. Regulation would limit the calorie, fat, trans-fat and sodium content of portions of food sold within the specified radius of a school. It could either be that a percentage of the menu meets these qualifications or that the entire menu does. It would require development of an enforcement mechanism.
Business  
Airport Road Tax Increment Development District (TIDD) A TIDD is a district formed for the purpose of carrying out tax increment development projects and is a form of Tax Increment Financing (TIF). The state passed legislation in 2006 which provided the legal framework for NM cities to implement enabling legislation. Once in place, the City can leverage the projected future increased gross receipts and property taxes to issue bonds to pay for development costs such as land acquisition and site improvements.  
Airport Road Main Street  MainStreet is a national program that provides resources, education, training and technical services to stimulate the economic vitality of each participating community. MainStreet is a consensus-building program that fosters community pride and encourages the growth of small businesses, consequently enhancing local employment and income opportunities, tax revenues, property values and general quality of life. MainStreet does this through a strategy that provides organizational assistance, promotion assistance, economic positioning assistance, design assistance, and urban design and planning assistance.
Impact Fee Waivers or Refunds for new or expanding businesses that are identified as filling a need because the area is underserved by that type of business Businesses that provide basic needs such as food or healthcare and go into an area which as been deemed to be underserved for that service can be given incentives to locate in the area.  
Provide training for licensure for in-home childcare to both develop that industry and to provide services for people to then go to work.  
Parks & Recreation  
Develop and implement recreation programming in the parks Encourage residents to exercise and enjoy the outdoors by implementing recreational programming in the parks such as leagues, tournaments, classes, etc. While this is already happening in other parts of the city, it is not yet happening in the Southwest area. Other venues should include school facilities and other publicly-owned land.
Developed gathering spaces and hold community events in the parks such as movies, community days, etc. This initiative will promote social activity outdoors and community identity by events organized in the Southwest area.
Increase park and recreation communication to the public. The education and outreach will increase the public's knowledge of all the activities available to the residents of the area, and will facilitate their participation in these programs. This initiative of communication will encourage more physical activity in the community through accessibility.  
Identify and program underused school and other facilities in the area of SW to maximize the space for community recreation activities based on the existing infrastructure.   Strengthen Santa Fe Public Schools (SFPS) Memorandum of Understanding (MOU) in order to use school sites as recreation facilities. This will maximize the space for community recreation activities based on the existing infrastructure. The expanded recreation programming will be made possible through partnerships with schools and local institutions by using resources from community to the highest potential.  
Plan, develop and build playground structures and features addressing a wide variety of youth and adult activities. Inclusive playground structures and diverse programs are designed to be accessible and fun for all ages of community members, and to encourage socialization and play among groups of people that may not otherwise interact.  
Place a sign on Airport Road listing events in parks and community facilities that can be continually updated.  
Alcohol Policy  
Restrict alcohol and tobacco advertising near children (1000 feet from schools and playgrounds) This would limit the influence of alcohol sign advertising on youth
Restrict all advertising on display windows  This would also limit the influence of alcohol advertising on youth behavior
Restrict alcohol outlet density This would limit how close alcohol vending could be located to each other. While it would likely grandfather-in existing alcohol vending businesses, new businesses would be limited.  
   
Safe Streets  
Safe pedestrian and bicycle infrastructure This would include bike lanes, wide sidewalks, buffers between cars and both bikes and pedestrians, and safe road crossings. This could be included in an overlay district.
Create active streets to reduce crime and increase safety This is a way of requiring commercial uses to locate on the street with windows, outdoor seating, and landscaping to develop an active and engaging interface with the sidewalk. This is typically done by requiring parking lots to be located behind buildings except for one row along the street which can then also act as a buffer between the vehicular travel lanes and the bikes and pedestrians. This could be included in an overlay district.
Improve street lighting Provide street lighting that illuminates the sidewalks and surrounding area to increase safety and encourage pedestrians and bicycle use during evening hours.
Increase shade and protection from inclement weather on sidewalks Street trees and portals create a sheltered pedestrian environment which extends the seasons where people walk. Requiring street trees and encouraging portals could be included in the overlay.
Healthcare Access  
Build a new hospital in the Southwest area This is a long-term goal and there is a hospital site included in the Las Soleras development plan which is near the Southwest area. There currently is no timetable for that development.  
Bring more medical practitioners to the Southwest area Offer incentives that would reduce or waive development and/or building permit fees to encourage medical practitioners to open offices in this area, as it is underserved.  This could be incorporated into the overlay zone.
Create more clinical urgent care facilities in Southwest area Same as for item above
Reduce wait time for appointments at La Familia Medical Center Seek additional funding to increase capacity of La Familia.  The City would not be the lead in this effort but could be part of a partnership.
Create outreach program about access to both traditional and natural medical practices Work with associations of traditional and natural medical services to form a partnership to develop a common outreach strategy. The City's role would be limited in this effort.
Develop capacity of healthcare knowledge within the community to address emergent and low-level healthcare needs.  
Need for a juvenile detox center.  
Lifelong Learning  
Provide a higher learning center in the Southwest area Existing public facilities could be used to hold classes within the Southwest area including schools, the library, and fire stations. This could be done in partnership with the Santa Fe Community College (SFCC) and other institutions.
Improve public transit access to educational facilities Funding for a frequent shuttle to the Santa Fe Community College and to the new Learning Center at the Santa Fe University of Art and Design (when it opens) that matches class-time beginning and ending times. 
Create a multi-lingual centralized information system for educational resources An online portal could be developed where any educational institution could list their offerings in both English and Spanish. It should include key information such as prerequisites, cost, certification earned, schedule, location, etc. This could be done as a partnership with several educational institutions.
Improve the educational system by offering bi-lingual public services like tutoring, mentoring, advice, work training, vocational training, and technical schools in the Southwest area with well-trained instructors. A partnership of the SFPS and SFCC with volunteer tutors and mentors could be formed. Space could be used at schools, the library, Zona del Sol, the Small Business Incubator and other locations as appropriate.
Research and communicate affordable ways to get Internet access to increase people’s access to information and online classes  




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